Running a marketing campaign on Google Ads can be costly if your Ads are not set up correctly and managed properly. There are two versions of Google Ads. There’s the full version and Adwords Express. If you are a local business just testing the waters with Adwords, you most likely signed up for Adwords Express. Express is a watered-down version that Google sells to small businesses. That’s because the full version of Adwords is somewhat complicated. The Express version’s pros are ease of setup and getting ads up and running quickly. The downside to Adwords Express is money can be easily wasted. You don’t have all the bells and whistles that the full version offers.

Non-Branded keywords and search queries are top drivers of traffic to a website. If you are not set up correctly to handle and measure the quality of these queries, you can miss out on qualified traffic, or, even worse, overspend on your ad campaigns.

At Antrim Media, we’ll assist you in setting up your campaigns correctly maximizing every dollar spent on non-branded traffic. Making sure your ads are showing up when your potential customers are searching or ready to buy.

If you are currently using Adwords Express or thinking of using Express contact us and we’ll run a free audit.